HAVE A WEBSITE? DON’T LEAN BACK AND UNWIND!
Congratulation! Your new website has now gone live. The question is, what should we do now?
If you just had a website created for your startup, you can rest easy knowing that’s one thing you didn’t have to worry about.
But don’t just brush it off and go on to anything else. If you want your website to be effective, you need to put in the time and effort to maintain it.
There are a lot of startups out there with little resources, therefore it generally falls on the company owner to keep the website up to date and optimized.
The benefits of search engine optimization (SEO) for your company will be limited if your site is not optimised properly from the start. Regular maintenance of your new website includes the following:
- Consistently adding new material is essential. In 2023, original material will be the main factor in the success of a website. People won’t bother visiting your site if it doesn’t provide useful information that responds to their inquiries or provides the solutions they need. Google’s search algorithm also values sites that consistently provide new, high-quality information that readers will find useful.
Read our blog: SEO Trends UK Businesses
LAUNCING A NEW BLOG PAGE
Think about launching a “news” page or blog. Inform your clientele of any changes to your company or any discounts you are offering. You might also provide other testimonials. You are enhancing the site in terms of substance and reputation.
- Share your website’s content on social media by including a link to it there. Optimization signals for search engines may be enhanced using social media. You may boost traffic to your site and knowledge of your brand by strategically linking to it in social media posts. We suggest include a link to your site’s blog, frequently asked questions (FAQ), or homepage in all captions or biographies, depending on the social media platform you’re using.
- Be sure to submit it to any relevant regional directories. To increase traffic, this is one of the simplest methods. You’ll get exposure from these sites, and they may send visitors to your website by linking back to it. Sites like Yell, which have a massive online presence, sometimes rank higher in search engine results than local websites. Consequently, inclusion in such directories is essential.
Bonus Tip: In order to avoid having your site removed from “search engine blacklists,” it is imperative that you only list it on legitimate directories and not spammy ones.
- Make sure to include it in Google’s Search Console. This will allow you to double-check with Google and see how they interpret your website. Obtaining competence with the available tools allows you to put them to good use. Article and page optimization, link building, and search engine optimization are all areas where you may benefit from this information. Google’s tools may provide suggestions for enhancements or point out mistakes that require fixing. You may improve your website’s search engine rankings by making sure it’s in good health.
SPEED OPTIMIZATION & MOBILE FRIENDLY WEBSITES
In 2023, page speed and other essential online vitals are of paramount importance, and Google Search Console allows you to monitor both. Your website will lose visitors if they have to wait too long for pages to load. If a website takes longer than three seconds to load, 53% of visitors will abandon it. Using Google Search Console, you can reduce your page load time and increase the amount of time your visitors spend on your site.
Using real-world data, Google Search Console’s “core web vitals” analysis pinpoints collections of sites that need repair. After taking care of everything rated “Poor,” Google advises prioritising fixes depending on the number of URLs affected by each problem. Technical difficulties may be resolved and the full potential of the platform explored with the help of an SEO service expert, even for non-technical users.
- You can see which pages on your site visitors do not spend much time on by using analytics. Then you may make changes, like adding material or rearranging it, to see if it helps people stick around and explore more of your site. Find out what people are looking for on Google, which keywords bring in the most traffic, and which pages generate the most traffic to help guide your future content creation efforts.
- Make sure your site and any fresh content is mobile-friendly. In 2018, mobile traffic made up 2% of the global total, and it is expected that this percentage will increase in the next year. Start by searching for “Google Mobile-Friendly Tool” to see whether your website is optimised for mobile users. As soon as you do, a box will appear where you can input your site’s URL for Google to review.
Additional suggestions for doing a mobile-friendly site audit:
- Make sure the content on your mobile site is well put out and easy to read. Poor search engine optimization (SEO) results might be the result of text that is too tiny or too close together on your new site.
- Verify that a responsive code and framework was used to build your website, so that its display adapts to the user’s device.
- Because of Google’s long-standing use of page load speed as a ranking criteria for mobile results, prioritising a fast site load time is crucial for any brand-new site’s search engine optimization efforts.
- Load times may be decreased by optimising server response times, compressing images, and minifying code.
Just a few simple measures like these may go a long way toward preserving the health of your website.
You can’t afford to let your website wither. Consistency is the key. How eager are you to advance in the search engine rankings? Please get in touch if you’d like to talk to us about local search engine optimization. Blog Sponsored by Airport Transfer Dundee.