Start a New Website, You’ve decided to give your website a facelift for the new year, but where do you begin?

You’re not the only one pondering this. Businesses are scrambling to enhance their web presence in the wake of the epidemic, which raised internet use by 70%.

Since more and more people are making purchases and utilizing services online, your website serves as a virtual shop or office. This should be a natural extension of your in-person client service.

Customers’ online and offline experiences with your brand are influenced by the look and feel of your website and the information it contains. Indeed, more than 50 percent of internet users attribute significant weight to how well a company’s website is designed.

There is a lot of preparatory work that has to be done before you can begin a website makeover.

What You Need to Know Before You Begin Your 2022 Website Project

• Perform an evaluation of your present website

Determine what works and what doesn’t in order to have a successful website relaunch. A comprehensive website audit is essential if you want to boost the efficiency of your website.

If you want to know where your consumers spend the most time on your site, make sure all of your site’s features are working properly and emphasize the most popular pages.

In addition, keep an eye out for any sites or parts that are experiencing technical difficulties or have a very low volume of visitors. In order to uncover client pain spots and under-performing content, you may use this information.

The next step is to analyze how effectively your site interacts with search engines and identify any possibilities for Search Engine Optimization (SEO). Therefore have DccScotland at your service because they are the best SEO agency Bristol and its surrounding areas.

Start a New Website

For example, you may use a service like Google Search Console to discover where your most popular sites rank on the search engine results page (SERPs). You can see how it ranks 7.7 in this screenshot, which indicates that there is room for improvement and a better rating.

Finally, take a look at your rivals’ websites to see if there are any new features or information that your clients could anticipate from a firm in your field.

An online auditing tool or a checklist may be used to undertake a site audit, or you can do it yourself or with a team.

• Restructure your website using a fresh sitemap.

You may begin creating a sitemap after you have determined what needs to be changed.

If you want people to stick around, you need to layout the path they will travel to get there.

Start with your homepage and imagine how your clients might navigate your site. Create a page hierarchy based on what is most significant to the individual pages in question. It’s possible to utilize your present sitemap as a reference or to look for visual templates and alter them to fit your business’s demands. Sitemaps make navigation simpler and guarantee that pages are placed in the most logical locations on your site.

• The next step is to know what your consumers are looking for.

You must know what your clients want from your website in order to have a successful overhaul.

All present client pain points should be known when it comes to functioning. Identifying the knowledge your consumers need to go through the sales cycle is helpful when generating content.

From your consumers, here are a few useful sources of information:

• Ask your consumers what they want and how they use your site via surveys.
• Consider how you might answer the questions your audience is asking while they browse your website by using social listening techniques such as checking in on social media.
• If you receive a lot of complaints regarding the checkout page, you may need to alter it so that it is more user-friendly
• In order to learn more about your visitors, use Google Analytics. You can identify where visitors are most likely to leave your site and the path they often follow.

• Defining your key performance indicators (KPIs)

Actionable objectives are essential for the success of any endeavor. Make a list of the project’s priorities and be clear about what you want to accomplish. Among other things, you may want to enhance sales or traffic to your website.

Make sure your expectations are in line with the resources you have at your disposal, such as time, money, and people. Then create a set of quantifiable KPIs to monitor your project’s progress.

• Make a list of all the milestones you’ve achieved thus far.

To achieve your objectives, you must devise a strategy. Begin with the goal in mind and work backward to identify key milestones in your project’s timeline.

These milestones will serve as a guide for determining which tasks must be completed and at what time. Consider milestones like wireframes, graphics, content, or a finished website.

• Form your squad

Prepare to start your project now. Make a timetable with your web design bristol and development team. Set expectations for updates, meetings, and other duties depending on your important milestones. Ensure you employ everyone’s talents and that the team you wish to use is available for your schedule.

If you can’t do this job alone, consider hiring a web design service.

• Begin

Start tackling your goals!

There will be bumps along the road, but keep in mind your KPIs and consumer demands to ensure you build a site that converts and represents your business well.

Recap: 

Ask yourself whether a redesign will help you achieve your company’s long-term goals. Consider changing the look and/or functionality of your website or app in order to improve your customers’ online and offline experience.

Start your project by doing the following:

• Use a sitemap audit to check the health of your website.
• Take a look at customer feedback
• Set objectives and metrics.
• Set up a worklist for the group.

Planning ahead might help you avoid stumbling blocks and better match your website with your customers.