Google Business Ranking Tips
Google Business Ranking Tips. Search engine optimization (SEO) has grown into one of the most important strategies that UK businesses can use to improve their online presence. This type of SEO creates an ideal scenario where your website ranks higher on search engines like Google, Bing, and Yahoo, giving you more visibility and allowing you to attract more potential customers to your website. But how can you make sure your SEO is on track? Here are five top SEO trends you should be aware of in 2018 if you’re running an online business in the UK.
SEO is on the Rise
Many people are still unsure of what exactly SEO is. They tend to think that it’s an intricate, black box process that only search engine optimization companies can perform. The truth is, there are many ways to optimize your website so that it comes up higher in search results—in fact, you could even do all of them yourself! But as DCCSCOTLAND says don’t worry if you aren’t sure where to start or how to best optimize your business for search engines. You don’t need any background in marketing or writing code to improve your rankings on Google, Yahoo!, and Bing—just read these top 5 trends for UK businesses.
Google’s Mobile Update
Google Business Ranking Tips. Google is gearing up to make major changes in its search results in order to give mobile-friendly websites a boost in rankings. The update, which came out last month, will change how Google determines whether or not your website is optimized for mobile devices. If you want your business’ web pages to rank higher on Google’s SERPs (search engine results pages), you’re going to need to focus on making sure your site is fully responsive and up-to-date with Google’s new requirements. Every UK business needs to be aware of so that they can avoid falling victim of Google’s next Mobile Update.
Business Ranking in Google
Google is redesigning local search results, which means local businesses will need to step up their game if they want to stay visible. The new Google+ Local page will rank only user-generated reviews (i.e., not those posted by businesses) and feature them directly above ads. As a result, it’s more important than ever that your business keeps customers happy by responding quickly to any complaints or negative feedback they leave online. Negative comments should be taken seriously; even small slip-ups, like shipping delays or incorrect orders, can prompt negative feedback that could negatively affect your rankings. Make sure your customer service practices are on point; it might seem like an added expense now, but it’ll pay off in spades down the road.
SEO Ecosystem Changes
In recent years, search engine optimisation has been more challenging due to a growing demand from users for websites with relevant, high-quality content. Recent research from Google suggests that 52% of consumers click on a search result because it’s exactly what they’re looking for, while 33% of all clicks go to a website that appears in position one. That’s why many businesses are focusing their digital marketing strategies on creating useful and engaging content – even going so far as hiring an agency or freelancer to write their content! As part of these changes, over 50% of online traffic is now coming from mobile devices and there is an increasing focus on page load speed.
Improved Ranking Signals
In February 2016, Google announced a change to its ranking algorithm in order to show more high-quality websites in search results. The update affected different kinds of content from videos to news stories, but when it comes to improving SEO, one thing reigns supreme: quality content. Articles that offer in-depth information on a specific topic will be given a significant boost in search rankings over sites with low-quality content. What’s more, these high-quality sites—those that create unique and informative content regularly—will stay at or near the top of SERPs longer than their competitors. So what does all of this mean? Simply put: Search engine optimization has never been more important.